Vidaamuyarchi has pushed the release dates of both NEEK and Dragon, which were billed as romantic entertainers and campus stories, and were supposed to hit screens on February 14.
Big-ticket films are important for the thriving ecosystem of cinema. While the various stakeholders are primed to make maximum profits, it also means that the release calendar is scheduled around these films. That is why when Ajith Kumar-Magizh Thirumeni’s Vidaamuyarchi missed the Pongal release date, it lead to five Tamil films making it on Pongal instead. We had films like Madha Gaja Raja, Tharunam, Kadhalikka Neramillai, Nesippaya, and Vanangaan hitting the screens. And now, just when Dhanush’s third directorial, Nilavukku Enmel Ennadi Kobam, and Pradeep Ranganathan’s Dragon were planning a Valentine’s Day release, Vidaamuyarchi is back to disrupt the plans.
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With Lyca Productions announcing Vidaamuyarchi’s release date as February 6, the makers of NEEK and Dragon also shared their revised release date. Sreyas, the director of Wunderbar Films, which is backing NEEK, shared a statement that read, “Due to recent developments, NEEK is postponed to February 21. Thank you to everyone for your unconditional love and support. Om Nama Shivaya.” The movie, which is directed by Dhanush, stars Pavish, Anikha Surendran, Priya Prakash Varrier, and Mathew Thomas.
Similarly, AGS Entertainment, who are producing Pradeep’s Dragon, directed by Ashwath Marimuthu, announced that the film would hit theatres on February 21. Sharing the announcement, Pradeep wrote, “Thala vandha thalli poyi dhaana aaganum (If the leader is coming, we have to make way, right?). Dragon from Feb 21.”
Interestingly, both NEEK and Dragon, are billed as romantic entertainers and campus stories, which might have been perfect for the Valentine’s Day weekend. However, with both films rescheduling their release date to two weeks after Vidaamuyarchi, it is almost like Tamil cinema is urging the romantics in the audience to celebrate Valentine’s Day a week later.
So, it is going to be a packed February with Vidaamuyarchi kick-starting things, NEEK and Dragon rounding it off. Interestingly, two months later, on April 10, Dhanush’s next directorial, Idli Kadai, will clash at the box office with Ajith-Adhik Ravichandran’s film, Good Bad Ugly.
News Credits: The Indian Express
